A STEP-BY-STEP
GUIDE TO MOVING
YOUR BUSINESS IDEA
FROM DREAM TO REALITY
Why Do You Need an
Execution Pipeline?
The metaphor of a pipeline represents the infrastructure needed to transport an idea, product, or service from one point to another. You don’t need to buy expensive planning software or pay some advanced MBA student tons of money to write a business plan.
The plan doesn’t make your venture a reality. Ideas don’t self-execute. The steps to long-term success lie beyond a business plan.
The truth is that many seemingly successful people never find the answer to that burning question:
What on earth am I here for?
MY GOAL IS TO
PREPARE YOU
FOR THE BATTLE
LET ME INTRODUCE YOU TO THE
I’ve divided the pipeline stages into two primary domains:
Theory and Execution. The theoretical domain details the components of the pipeline necessary for creating external credibility.
If you want to attract customers, investors, great talent for hire, and loyalty to your brand, you have to establish these foundational components:
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Step 1: Developing a Focused Concept
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Step 2: Measuring the Concept Value
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Step 3: Creating a Long-Term Vision
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Step 4: Shaping a Short-Term Mission
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Step 5: Crafting a Strategy
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Step 6: Penetrating the Market
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Step 7: Defining Your Success
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Step 8: Differentiating Your Brand
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Step 9: Developing Human Capital
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Step 10: Assessing Your Finances
In the execution domain, I challenge you to move your dreams (theory) into reality with Step 11: Constructing an Implementation Plan. A lot of books stop at theory without ever getting into the execution phases. You might hear this message from me a lot because it is so important: ideas do not self-execute. I’ll offer you advice and prepare you for the journey, but, at the end of the day, you have to take the action steps. You have to invest the sweat equity.
SO LET'S GET BUSY!
